Yoly Swag and Events

  Marketing Swag

This was an eventful week with the arrival of our Yoly T-shirts, a great VC event and working on the Business side of the Business.
Thanks to Matthew Pulsipher for the help with the design of the T-shirts. Yoly get Socially Centered.
Yoly Shirt - Matthew Model We went back and forth on the tag line under the Yoly Logo. Everything from "Socially Centered", "I got socially centered", "Get yourself Socially centered", and then finally "get socially centered". We are working on getting shirts out to our target markets in the next couple of weeks. For now you can see Matthew and Dallin wearing them around town and in Nauvoo, IL this week.
We have designed stickers that are on their way next week. The hot craze right now is to put stickers on laptops, and the back of cell phones. When we finalize the sticker design we will let everyone know. Any ideas will be appreciated as well.

Investment Front

We also spent the week preparing for a Investment event on August 6th in Costa Mesa, CA at Crevier Classic Cars museum. We spent several late hours going over the slide deck
decreasing the size from 20 slides to 10 back up to 14. Trying to make sure we showed the key point of our pitch. We have great technology, we have a  growing marketing, and we have a great team.
It was a great event put on by Brian Jue from Proformance capital. Great venue with some cool classic cars and a large number of investors. It was a great event for getting our business out to investors.Our late hours paid off. We received tons of feedback and some hot contacts for Yoly investment.
Matthew and Dallin helped out by talking to investors while Darren was going through the details. Thanks to Barbara Bickham from Techgenii for the invite and the valuable feedback on our VC pitch slide deck. Valuable information and we have already incorrporated changes into our slide deck.

Development Work

We did not sherk on the development front and we have been working early morning and late nights to add the first look at the unified contact list which consolidates google contacts, facebook, linkedin, twitter, and myspace into one contact list. A sneak peek of the ui can be seen in the picture attached. We are hoping that the new release will come out Monday or Tuesday this next weeky. 8/10-11/09. We have also added the ability to filter keywords during search and improved the keyword search interface. Of course performance is always something we are always improving on. Look forward to the release in the next couple of days.

Business Busy Work

Of course we have everyday Business Busy work to do as well. Everything from Corporation documents, bank accounts, signature cards, tax ids, tax forms, and we have filled trademarks for Yoly and Yoly get socially centered. Busy business work is not as fun as coding in my mind but things need to be completed. Overall a great week for Yoly. We have some great leads for investment. We have great feedback from our alpha users group. We have started getting fans that are watching our progress during this startup process. We are getting ready for our viral marketing campaign and the launch of the Beta Yoly site.
Should be an interesting week this next week, hope to have some great news next blog entry.